1
Mar
2010
CMIGreen Green Traveler Survey
A must read, the Green Traveler Survey Report , produced by Community Marketing, Inc.: a study based on a 2009 survey of 4,109 adults throughout the United States, but exclusively focused on 1,800 respondents (85%) who consider themselves to be extremely or eco-conscious and also took at least one overnight vacation in the past 12 months, has a lot of important information for the travel industry.
When this 1,800 people were asked which hotel brand, airline, cruise line or destination had done a better job in presenting themselves as environmentally friendly, only a few were able to name any. Only one brand seemed to have a clear, green identity: Costa Rica, a small country in Central America, north of Panama, between the Caribean Sea and the Pacific Ocean, 8º north of the equator.
The study reveals that among the interviewed the first 2 initiatives to travelers are:
• 68% say recycling is number one
• 66% say is energy efficiency
• water efficiency
Other interesting findings are that in spite of the prevailing economic situation, 63% of the people were still Maintained green purchases.
Respondents participated in leisure travel relatively frequently: 75.6% had taken at least two vacations away from home during the last year, and 22% took from 5 to 8 vacations during that time.
In Costa Rica eco hotels area classified by leafs, given by the Costa Rica Tourism institute. Hacienda Guachipelin is part of this program, offering many diferent tours, from advenuture to nature tours, hikes to horseback rides. HaciendaGuachipelin is right next to the Rincon de la Vieja Volcano National Park. For reservations from USA or Canada Call Toll Free 1-888-730-3840 or send us an email to reservas@guachipelin.com